From the Archives: DVF’s 40th Anniversary

Look‘s article from 2013 on Diane Von Furstenberg’s iconic wrap dress

The Seventies is one of those decades that has inspired my own sense of style time and time again (see here and here). It was also an important decade for Diane Von Furstenberg, starting with her arrival in New York. Four years later she launched the wrap dress, her most iconic dress to date. This year is the wrap dress’ 40th anniversary but the celebrations kicked off last year, and of course Look were there to report back to us.

To promote her new perfume, DVF created a flash mob of 100 wrap dress clad dancers on the bank of  the River Seine (see main picture). To be using a dress that’s 40 years old to promote a new perfume just shows the staying power of the wrap dress, and DVF’s faith in her most iconic creation. As she told Look, “It’s a good design. Anything that’s survived for so long is not hype!”

Back in 2013, Look showed their readers the wrap dresses being sported on the high street. Seeing as how we’ve moved forward a year, I’ve done a bit of hunting to find what’s on offer in 2014 for the DVF fan.

Marks and Spencer: £39.50

This dress from Marks and Spencer was my favourite out of their selection. They have nine wrap dresses, although some are out of stock, but this one stood out. I love the circle pattern and the pastels on a dark background. It feels a little retro without being scarily so.

I also love the length of the skirt and sleeves. It would be perfect for cooler summer days or evenings without compromising on your modesty. I would even consider taking it camping as the skirt wouldn’t get in the way.

Phase Eight at House of Fraser: £79.00

The dress from Phase Eight is another beautiful example of the high street’s interpretation of DVF’s creation. A little too pricey for the camping field, I would recommend this one for a good work-play option, for that Friday when you go straight from the office to the bar. If you wear heels to work then you won’t even need a change of shoe- just add lippy.

The length of the skirt is just shorter than the M&S option- another reason to not take it camping- but the nipped in waist disguises this and creates longer legs. The pattern is most definitely for the bold and courageous, though I would stick to darker accessories with the only extra red being on your lips. And to add edge, I’d choose a denim jacket as they’re a lot cooler this time of year than a leather biker… then again I wear my denim jacket all year round.

Next: £32.00

For those looking for something more contemporary and, dare I say it, ‘street’ I would recommend Next. They’ve got a fantastic selection of graphic and floral prints, though it was this orange one that caught my eye. It’s another one of modest length, and even the v-neck isn’t that low. The skirt has more of a skater shape to it, giving it a much younger feel. (For those worried about a Marilyn moment, I recommend a small pair of black shorts underneath.)

It’s another one that would work for a camping holiday but the graphic print means it probably wouldn’t look too out of place at a festival. Maybe for the final day or travelling home, when you just want to be comfortable and clean again. Equally it would work well for a catch up at the local coffee place, preferably indie if you have a decent one, with the girls. Just add heels and a fancy hair ‘do for a night out.

So there you have it. A look back at Look‘s article on DVF’s wrap dress flash mob and my pick of 2014’s high street offerings. Which one’s your favourite? I’m torn between the M&S and Next. Phase Eight is gorgeous but too bold for me. How about you?

Sources: Look Magazine, http://uk.dvf.com/timeline-70s.html

Leave a reply